TY  - BOOK
AU  - Mahajan,Vijay
TI  - Africa rising : How 900 million African consumers offer more than you think: How 900 million African consumers offer more than you think 
SN  - 9780132339421 (hbk. : alk. paper)
U1  - 382.096 22
PY  - 2009///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Investments, Foreign
KW  - Africa
KW  - International business enterprises
KW  - Commerce
KW  - Economic conditions
N1  - Includes bibliographical references (p. 221-237) and index; Baking bread in Zimbabwe -- Africa is richer than you think -- The power of Africa two -- Harnessing the Hanouti: opportunities in organizing the market -- Building Mama Habiba an ice factory: opportunities in infrastructure -- Running with the cheetah generation: opportunities in Africa's youth market -- Hello to Nollywood: opportunities in media and entertainment -- Coming home: opportunities in the African diaspora -- Conclusion: Ubuntu market
UR  - http://www.loc.gov/catdir/toc/fy0906/2008012190.html
ER  -