McGrath, Rita Gunther. <br/><br/>
Market Busters : 40 strategic moves that drive exceptional business growth / 
 Market busters  40 strategic moves that drive exceptional business growth 
Rita Gunther McGrath, Ian C. MacMillan. 
 - Boston :  Harvard Business School Press,  c2005. 
 - viii, 264 p. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 237-244) and index. 
<br/><br/>MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy. 
<br/><br/><label>ISBN: </label>9781591391234 
<br/><br/><label>LCCN: </label>2004023600 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning--Handbooks, manuals, etc.<br/>Customer relations--Management--Handbooks, manuals, etc.
<br/><br/><label>Dewey Class. No.: </label>658.4012