TY  - BOOK
AU  - McGrath,Rita Gunther
AU  - MacMillan,Ian C.
TI  - Market Busters : 40 strategic moves that drive exceptional business growth
SN  - 9781591391234
U1  - 658.4012 22
PY  - 2005///
CY  - Boston
PB  - Harvard Business School Press
KW  - Strategic planning
KW  - Handbooks, manuals, etc
KW  - Customer relations
KW  - Management
N1  - Includes bibliographical references (p. 237-244) and index; MarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy
UR  - http://www.loc.gov/catdir/toc/ecip052/2004023600.html
ER  -