10 rules for strategic innovators : From idea to execution /
Ten rules for strategic innovators
Vijay Govindarajan, Chris Trimble.
- Boston, Mass. : Harvard Business School Press, c2005.
- xxvii, 224 p. : ill. ; 25 cm.
Includes bibliographical references (p. 199-215) and index.
Why innovation needs a different kind of execution -- Why organizations, like elephants, never forget -- Case: Corning microarray technologies -- Slaying the elephant -- Why tensions rise when new borrows from established -- Case: New York Times Digital -- Turning tension into a productive force -- Why learning from experience is an unnatural act -- How being bold, competitive, or demanding can inhibit learning -- Case: Hasbro Interactive -- How being reasonable, inspiring, or diligent can block learning just as easily -- Case: Capston-White -- Finding gold with theory-focused planning -- Ten rules for strategic innovators -- Case: Analog Devices.
9781591397588
2005014230
New business enterprises--Management. Entrepreneurship. Creative ability in business. Strategic planning. New business enterprises--United States--Case studies.