Hegarty, John,  1944- <br/><br/>
Hegarty on advertising : Turning intelligence into magic / 
John Hegarty. 
 - New York :  Thames & Hudson Ltd.,  c2011. 
 - 224 p. :  ill. (some col.) ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780500515563 (hbk.) 0500515565 (hbk.) 
<br/><br/><label>LCCN: </label>2010936750 
<br/><br/><label>Subjects--Personal Names: </label><br/>Hegarty, John, 1944- 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising executives--Biography.<br/>Advertising agencies--Management.
<br/><br/><label>Dewey Class. No.: </label>659.1092