TY - BOOK AU - Hegarty,John TI - Hegarty on advertising : Turning intelligence into magic SN - 9780500515563 (hbk.) U1 - 659.1092 22 PY - 2011/// CY - New York PB - Thames & Hudson Ltd. KW - Hegarty, John, KW - Advertising executives KW - Biography KW - Advertising agencies KW - Management N1 - Includes index ER -