King, Stephen,  1931-2006. <br/><br/>
A master class in brand planning : The timeless works of Stephen King / 
edited by Judie Lannon, Merry Baskin. 
 - Chichester, West Sussex, England ;  Hoboken, NJ :  John Wiley & Sons,  c2007. 
 - xliii, 351 p. :  ill. ;  26 cm. 
<br/><br/> A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470517918 (cloth : alk. paper) 0470517913 (cloth : alk. paper) 
<br/><br/><label>LCCN: </label>2007035534 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)--Management.<br/>New products.<br/>Brand name products.<br/>Advertising--Management.<br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.827