TY  - BOOK
AU  - King,Stephen
AU  - Lannon,Judie
AU  - Baskin,Merry
TI  - A master class in brand planning : The timeless works of Stephen King
SN  - 9780470517918 (cloth : alk. paper)
U1  - 658.827 22
PY  - 2007///
CY  - Chichester, West Sussex, England, Hoboken, NJ
PB  - John Wiley & Sons
KW  - Branding (Marketing)
KW  - Management
KW  - New products
KW  - Brand name products
KW  - Advertising
KW  - Marketing research
N1  - A selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0743/2007035534-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0743/2007035534-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0743/2007035534-t.html
ER  -