Gronroos, Christian,  1947- <br/><br/>
In search of a new logic for marketing : Foundations of contemporary theory / 
Christian Grönroos. 
 - Chichester, England ;  Hoboken, NJ :  John Wiley & Sons Ltd.,  c2007. 
 - xi, 223 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780470061275 (hbk. : alk. paper) 9780470061299 (pbk. : alk. paper) 0470061294 (pbk. : alk. paper) 
<br/><br/><label>LCCN: </label>2006032096 
<br/><br/><label>Nat. Bib. No.: </label>GBA696233  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>013601777  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Research.
<br/><br/><label>Dewey Class. No.: </label>658.83