TY  - BOOK
AU  - Gronroos,Christian
TI  - In search of a new logic for marketing : Foundations of contemporary theory
SN  - 9780470061275 (hbk. : alk. paper)
U1  - 658.83 22
PY  - 2007///
CY  - Chichester, England, Hoboken, NJ
PB  - John Wiley & Sons Ltd.
KW  - Marketing Research
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip072/2006032096.html
UR  - http://www.loc.gov/catdir/enhancements/fy0810/2006032096-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0826/2006032096-b.html
ER  -