Hastings, Hunter. <br/><br/>
Improve your marketing to grow your business :  insights and innovation that drive business and brand growth / 
Hunter Hastings ; with Jeff Saperstein. 
 - Upper Saddle River, N.J. :  Wharton School Pub,  c2008. 
 - xxiv, 226 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780132331593 (hardback : alk. paper) 
<br/><br/><label>LCCN: </label>2007018533 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Information technology.<br/>Branding (Marketing)<br/>Internet marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8