TY  - BOOK
AU  - Hastings,Hunter
TI  - Improve your marketing to grow your business: insights and innovation that drive business and brand growth 
SN  - 9780132331593 (hardback : alk. paper)
U1  - 658.8 22
PY  - 2008///
CY  - Upper Saddle River, N.J.
PB  - Wharton School Pub
KW  - Marketing
KW  - Management
KW  - Information technology
KW  - Branding (Marketing)
KW  - Internet marketing
N1  - Includes index
UR  - http://www.loc.gov/catdir/toc/ecip0717/2007018533.html
ER  -