Arnold, David,  1955- <br/><br/>
The handbook of brand management / 
David Arnold. 
 - London:  Century Books,  The Economist Books,  1992. 
 - 253p.  ill. ;  25 cm. 
 - International management series .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780091749231  $24.95 ($31.95 Canada) 
<br/><br/><label>LCCN: </label>92031025  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--United States.<br/>Brand name products--Marketing.--United States<br/>Advertising--Brand name products--United States.
<br/><br/><label>Dewey Class. No.: </label>658.827