TY  - BOOK
AU  - Arnold,David
TI  - The handbook of brand management
SN  - 9780091749231
U1  - 658.827 20
PY  - 1992///
CY  - London
PB  - Century Books, The Economist Books
KW  - Brand name products
KW  - United States
KW  - Marketing
KW  - Advertising
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0831/92031025-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0831/92031025-d.html
ER  -