Ries, Al. <br/><br/>
The origin of brands : How product evolution creates endless possibilities for new brands 
Al Ries and Laura Ries. 
 - 1st ed. 
 - New York :  HarperCollins,  2004. 
 - x, 308 p. :  ill. ;  22 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780060570156 
<br/><br/><label>LCCN: </label>2004042466 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Branding (Marketing)<br/>Brand name products--Management.<br/>New products--Management.
<br/><br/><label>Dewey Class. No.: </label>658.827