TY  - BOOK
AU  - Ries,Al
AU  - Ries,Laura
TI  - The origin of brands : How product evolution creates endless possibilities for new brands
SN  - 9780060570156
U1  - 658.827 22
PY  - 2004///
CY  - New York
PB  - HarperCollins
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Management
KW  - New products
N1  - Includes index
UR  - http://www.loc.gov/catdir/enhancements/fy0910/2004042466-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0910/2004042466-d.html
ER  -