Joshi, Rakesh Mohan. International marketing / Rakesh Mohan Joshi, Professor (International Business and International Marketing), Indian Institute of Foreign Trade, New Delhi. - Second edition. - xxv, 751 pages : illustration ; 24 cm Includes bibliographical references and index. ISBN: 9780198077022 (pbk.) LCCN: 2014415014 Subjects--Topical Terms: Export marketing.International trade. Dewey Class. No.: 658.84