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	1.	A never-before world : tracking the evolution of consumer India / Rama Bijapurkar ; introduction by P. Chidambaram. by Bijapurkar, Rama [author.] Chidambaram, P Material type: Text; Format: print ; Literary form: Not fiction Publisher: New Delhi : Portfolio, Penguin, 2013 Online access: Table of contents only Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 330.954 BIJ. Place hold Add to cart (remove)
	2.	The choice factory : how 25 behavioural biases influence the products we decide to buy / by Richard Shotton. by Shotton, Richard [author.] Material type: Text; Format: print ; Literary form: Not fiction Publisher: Hampshire, Great Britain : Harriman House Ltd, 2018 Other title: How 25 behavioural biases influence the products we decide to buy How twenty-five behavioural biases influence the products we decide to buy Choice factory : 25 behavioural biases that influence what we buy Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 658.8342 SHO. Place hold Add to cart (remove)

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