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1.
Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang] by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: [New York] : Pearson Education, Inc., [2018]Copyright date: ©2018
Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 658.872 HEM .

2.
Paid, owned, earned : maximizing marketing returns in a socially connected world / Nick Burcher. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Philadelphia : Kogan Page, 2012
Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 658.8 BUR.

3.
Irresistible : Why we can't stop checking, scrolling, clicking and watching Adam Alter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London: Penguin Press, Bodley Head, 2017
Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 302.231 ALT.

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