E- Marketing : Raymond D. Frost, Alexa K. Fox, and Terry M. Daugherty.

By:

Frost, Raymond, 1960- [author.]

Contributor(s):

Material type: Text

TextPublisher: New York, NY : Routledge, Taylor & Francis Group, 2019Edition: Ninth editionDescription: 1 online resourceContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780367230630

Subject(s):

Internet marketing

Additional physical formats: Print version:: eMarketingDDC classification:

658.872

Summary: "eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally. Pedagogical features support the theoretical foundation throughout, incorporating "success stories," "trend impact," and "let's get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies. Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business. Online resources include PowerPoint slides and a test bank"-- Provided by publisher.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
BOOK	Ashok Goel Library, Rishihood University General stacks	School of Entrepreneurship	658.872 FRO (Browse shelf(Opens below))	1	Available		RU00000849
BOOK	Ashok Goel Library, Rishihood University General stacks	School of Entrepreneurship	658.872 FRO (Browse shelf(Opens below))	2	Available		RU00000850

Revised edition of the authors' E-marketing, 2018.

Includes bibliographical references and index.

"eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer". The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally. Pedagogical features support the theoretical foundation throughout, incorporating "success stories," "trend impact," and "let's get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies. Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business. Online resources include PowerPoint slides and a test bank"-- Provided by publisher.

Description based on print version record and CIP data provided by publisher.

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