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Digital marketing analytics : making sense of consumer data in a digital world / Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang]

By: Contributor(s): Material type: TextTextPublisher: [New York] : Pearson Education, Inc., [2018]Copyright date: ©2018Edition: Second editionDescription: xix, 252 pages : illustrations, map ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789353430191
Subject(s): DDC classification:
  • 658.872 23
LOC classification:
  • HF5415.1265 .H46 2018
Contents:
Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
BOOK BOOK Ashok Goel Library, Rishihood University General stacks School of Entrepreneurship 658.872 HEM (Browse shelf(Opens below)) 1 Available RU00000217

Includes bibliographical references and index.

Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.

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