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1.
Sampling the Universe: The Growth, Development and Influence of market research in Britain since 1945 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: U.K.: NTC Publications, 1996
Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 658.83 MCD.

2.
A master class in brand planning : The timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007
Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 658.827 KIN.

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