Africa rising : How 900 million African consumers offer more than you think / How 900 million African consumers offer more than you think / Vijay Mahajan ; with Robert E. Gunther.

By:

Mahajan, Vijay, 1948-

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2009.Description: xii, 260 p., [16] p. of plates : ill. (chiefly col.), maps (chiefly col.) ; 24 cmISBN:

9780132339421 (hbk. : alk. paper)

Subject(s):

DDC classification:

382.096 22

Online resources:

Table of contents only

Contents:

Baking bread in Zimbabwe -- Africa is richer than you think -- The power of Africa two -- Harnessing the Hanouti: opportunities in organizing the market -- Building Mama Habiba an ice factory: opportunities in infrastructure -- Running with the cheetah generation: opportunities in Africa's youth market -- Hello to Nollywood: opportunities in media and entertainment -- Coming home: opportunities in the African diaspora -- Conclusion: Ubuntu market.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
General Book	Ashok Goel Library, Rishihood University General stacks	General Collection	382.096 MAH (Browse shelf(Opens below))	1	Available		RU00008935

Includes bibliographical references (p. 221-237) and index.

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