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Advertising & & IMC: Principles & Practice by
Material type: Text Text
Publication details: Noida Pearson Education 2018
Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 659.1 MOR.

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The Science and Art of Branding by
Material type: Text Text
Publication details: New Delhi Segment Books 2009
Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 658.827 FRA.

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