Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud.
Material type: TextPublication details: Harlow, England ; New York : FT Prentice Hall, 2008.Edition: 4th edDescription: xviii, 614 p. : ill. ; 25 cmISBN:- 9788131727997
- 0273706977 (pbk. : alk. paper)
- 658.802 22
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
BOOK | Ashok Goel Library, Rishihood University General stacks | School of Entrepreneurship | 658.802 HOO (Browse shelf(Opens below)) | 1 | Available | RU00000245 |
Includes bibliographical references (p. 572-598) and index.
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