Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud.

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Material type: Text

TextPublication details: Harlow, England ; New York : FT Prentice Hall, 2008.Edition: 4th edDescription: xviii, 614 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
BOOK	Ashok Goel Library, Rishihood University General stacks	School of Entrepreneurship	658.802 HOO (Browse shelf(Opens below))	1	Available		RU00000245

Includes bibliographical references (p. 572-598) and index.

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