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1.
Marketing warfare / Al Ries & Jack Trout. by
Edition: 20th anniversary ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill, c2006
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Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 658.8 RIE.

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Positioning: The Battle For Your Mind by
Material type: Text Text
Publication details: Chennai: Mcgraw Hill Mcgraw Hill 2021
Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 659.1 RIE.

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