International business : the challenges of globalization / John J. Wild, University of Wisconsin, Madison, Kenneth L. Wild, University of London, England.
Material type: TextPublisher: Boston : Pearson, 2017Edition: Eighth EditionDescription: xxvii, 432 pages ; 28 cmContent type:- text
- unmediated
- volume
- 9789332584525
- 658.049 23
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
BOOK | Ashok Goel Library, Rishihood University General stacks | School of Entrepreneurship | 658.049 WIL (Browse shelf(Opens below)) | 1 | Available | RU00000183 |
Includes bibliographical references and index.
Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Political economy and ethics -- Economic development of nations -- International trade and investment -- International trade theory -- Political economy of trade -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employeeglossary -- Bibliographic references -- Index.
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