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1.
Consumer Behavior by
Edition: 12th
Material type: Text Text
Publication details: Noida Pearson India Education Services Ltd. 2019
Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 658.8342 SCH.

2.
Consumer Behavior by
Edition: 10th
Material type: Text Text
Publication details: Andover Cengage Learning India Private Ltd. 2018
Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 658.8342 BLA.

3.
Consumer Behavior by
Material type: Text Text
Publication details: Noida: Pearson Pearson India Education Services 2021
Availability: Items available for loan: Ashok Goel Library, Rishihood University (2)Call number: 658.8342 SCH, ...

4.
Consumer Behavior: Buying, Having And Being by
Material type: Text Text
Publication details: Noida: Pearson Pearson India Education Services 2020
Availability: Items available for loan: Ashok Goel Library, Rishihood University (2)Call number: 658.8342 SOL, ...

5.
Consumer Behaviour And Advertising Management by
Material type: Text Text
Publication details: New Delhi: New Age Int. Pub.: New Age International Publishers, 2013
Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 659.1019 KHA.

6.
Cosumer Behaviour And Advertising Management by
Material type: Text Text
Publication details: New Delhi: New Age Int. Pub. New Age International Publishers. 2013
Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 659.1019 KHA.

7.
The ultimate guide to smart shopping / V. Rajesh. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi; Rupa Publication Pvt. Ltd.,
Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 658.8342 RAJ.

8.
A never-before world : tracking the evolution of consumer India / Rama Bijapurkar ; introduction by P. Chidambaram. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New Delhi : Portfolio, Penguin, 2013
Online access:
Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 330.954 BIJ.

9.
The choice factory : how 25 behavioural biases influence the products we decide to buy / by Richard Shotton. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hampshire, Great Britain : Harriman House Ltd, 2018
Other title:
  • How 25 behavioural biases influence the products we decide to buy
  • How twenty-five behavioural biases influence the products we decide to buy
  • Choice factory : 25 behavioural biases that influence what we buy
Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 658.8342 SHO.

10.
Cheap : the high cost of discount culture / Ellen Ruppel Shell. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Penguin Press, 2009
Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 381.1490 SHE.

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