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1.
Marketing research / Alvin C. Burns, Ann Veeck, Ronald F. Bush. by
Edition: Eighth Edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Boston : Pearson, [2017]Copyright date: ©2017
Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 658.83 BUR.

2.
Marketing research / David A. Aaker ... [et al.]. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : John Wiley & Sons, c2013
Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 658.83 AAK.

3.
Marketing research : an applied orientation / Naresh K. Malhotra, Georgia Institute of Technology. by
Edition: Seventh Edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : Pearson, [2019]Copyright date: ©2010
Availability: Items available for loan: Ashok Goel Library, Rishihood University (3)Call number: 658.83 MAL, ...

4.
Marketing metrics : the definitive guide to measuring marketing performance / Paul W. Farris by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : FT Press, c2010
Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 658.83 FAR.

5.
A master class in brand planning : The timeless works of Stephen King / edited by Judie Lannon, Merry Baskin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, c2007
Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 658.827 KIN.

6.
In search of a new logic for marketing : Foundations of contemporary theory / Christian Grönroos. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, England ; Hoboken, NJ : John Wiley & Sons Ltd., c2007
Availability: Items available for loan: Ashok Goel Library, Rishihood University (1)Call number: 658.83 GRO.

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