| 000 | 00944pam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 4771751 | ||
| 003 | OSt | ||
| 005 | 20241107233009.0 | ||
| 008 | 881213s1989 maua b 001 0 eng | ||
| 010 | _a 86046382 | ||
| 020 | _a0669158976 (alk. paper) | ||
| 040 |
_aDLC _dDLC |
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| 043 | _an-us--- | ||
| 082 | 0 | 0 |
_a659.1 _219 |
| 100 | 1 | _aJones, John Philip. | |
| 245 | 1 | 0 |
_aDoes it pay to advertise? : _bcases illustrating successful brand advertising / _cJohn Philip Jones ; foreword by Sir David Orr. |
| 260 |
_aLexington, Mass. : _bLexington Books, _cc1989. |
||
| 300 |
_axxi, 380 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 504 | _aBibliography: p. [349]-370. | ||
| 650 | 0 |
_aAdvertising _xBrand name products _zUnited States _xCase studies. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cGB _n0 |
||
| 999 |
_c6542 _d6542 |
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