000 02358cam a22004097a 4500
001 20393640
003 OSt
005 20241111141348.0
008 180115s2018 enk b 001 0 eng d
010 _a 2017492481
020 _a9780857196095
020 _a085719609X
035 _a(OCoLC)on1007930125
040 _aYDX
_beng
_dGK8
_dJRZ
_dOQX
_dORX
_dCNLAK
_dNZAUC
_dDLC
042 _alccopycat
082 0 4 _a658.8342
_223
100 1 _aShotton, Richard,
_eauthor.
245 1 4 _aThe choice factory : how 25 behavioural biases influence the products we decide to buy /
_cby Richard Shotton.
246 3 0 _aHow 25 behavioural biases influence the products we decide to buy
246 3 _aHow twenty-five behavioural biases influence the products we decide to buy
246 3 4 _aChoice factory : 25 behavioural biases that influence what we buy
264 1 _aHampshire, Great Britain :
_bHarriman House Ltd,
_c2018.
300 _axiii, 202 pages ;
_c22 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
505 0 _aThe 25 biases. The fundamental attribution error -- Social proof -- Negative social proof -- Distinctiveness -- Habit -- The pain of payment -- The danger of claimed data -- Mood -- Price relativity -- Primacy effect -- Expectancy theory -- Confirmation bias -- Overconfidence -- Wishful seeing -- Media context -- The curse of knowledge -- Goodhart's law -- The Pratfall effect -- Winner's curse -- The power of the group -- Veblen goods -- The replicability crisis -- Variability -- Cocktail party effect -- Scarcity -- Ethics -- Conclusion.
520 _a"By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research"--Back cover.
650 0 _aConsumer behavior.
650 0 _aInfluence (Psychology)
650 0 _aConsumers
_xAttitudes.
906 _a7
_bcbc
_ccopycat
_d3
_encip
_f20
_gy-gencatlg
942 _2ddc
_cGB
_n0
999 _c6559
_d6559