| 000 | 01361cam a22003254a 4500 | ||
|---|---|---|---|
| 001 | 11867853 | ||
| 003 | OSt | ||
| 005 | 20241112130100.0 | ||
| 008 | 991214s2000 nyua b 001 0 eng | ||
| 010 | _a 99089668 | ||
| 020 | _a9781439172919 | ||
| 040 |
_aDLC _dDLC |
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| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 082 | 0 | 0 |
_a658.827 _221 |
| 100 | 1 | _aAaker, David A. | |
| 245 | 1 | 0 |
_aBrand leadership / _cDavid A. Aaker, Erich Joachimsthaler. |
| 260 |
_aNew York : _bFree Press, _c2000. |
||
| 300 |
_axii, 351 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 331-335) and index. | ||
| 650 | 0 |
_aBrand name products _zUnited States _xManagement. |
|
| 700 | 1 |
_aJoachimsthaler, Erich, _d1956- |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/simon051/99089668.html |
| 856 | 4 | 1 |
_3Sample text _uhttp://www.loc.gov/catdir/samples/simon031/99089668.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/simon033/99089668.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0631/99089668-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2ddc _cGB _n0 |
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| 999 |
_c6604 _d6604 |
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