| 000 | 01023cam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 16963943 | ||
| 003 | OSt | ||
| 005 | 20241113132732.0 | ||
| 008 | 110915s2012 enka b 001 0 eng | ||
| 010 | _a 2011038487 | ||
| 020 | _a9780749465629 (pbk.) | ||
| 020 | _a9780749465636 (eISBN) | ||
| 040 |
_aDLC _dDLC |
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| 042 | _apcc | ||
| 082 | 0 | 0 |
_a658.8 _223 |
| 100 | 1 | _aBurcher, Nick. | |
| 245 | 1 | 0 |
_aPaid, owned, earned : _bmaximizing marketing returns in a socially connected world / _cNick Burcher. |
| 260 |
_aLondon ; _aPhiladelphia : _bKogan Page, _c2012. |
||
| 300 |
_axiv, 279 p. : _bill. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aOnline social networks. | |
| 650 | 0 | _aDigital media. | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cGB _n0 |
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| 999 |
_c6653 _d6653 |
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