| 000 | 01355cam a2200349 a 4500 | ||
|---|---|---|---|
| 001 | 16799993 | ||
| 003 | OSt | ||
| 005 | 20241113153758.0 | ||
| 008 | 110527s2011 enka b 001 0 eng | ||
| 010 | _a 2011414242 | ||
| 020 | _a9780470660157 (hbk.) | ||
| 020 | _a9781119993599 (ebook) | ||
| 020 | _a9781119974130 (ebook) | ||
| 020 | _a9781119974147 (ebook) | ||
| 020 | _a0470660155 | ||
| 040 |
_aDLC _dDLC |
||
| 042 | _apcc | ||
| 082 | _a658.8 | ||
| 245 | 0 | 4 |
_aThe marketing century : _bhow marketing drives business and shapes society : The Chartered Institute of Marketing / _cedited by Jeremy Kourdi. |
| 260 |
_aChichester : _bWiley, _c2011. |
||
| 300 |
_a272 p. : _bill. ; 23 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 610 | 2 | 0 |
_aChartered Institute of Marketing _xHistory. |
| 650 | 0 |
_aMarketing _xHistory. |
|
| 700 | 1 |
_aKourdi, Jeremy. _eEditor |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1112/2011414242-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1112/2011414242-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1112/2011414242-t.html |
| 906 |
_a7 _bcbc _corigres _d1 _encip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cGB _n0 |
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| 999 |
_c6664 _d6664 |
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