| 000 | 00912cam a2200265 a 4500 | ||
|---|---|---|---|
| 001 | 653138 | ||
| 003 | OSt | ||
| 005 | 20241114085322.0 | ||
| 008 | 941021s1995 nyua b 001 0 eng | ||
| 010 | _a 94024948 | ||
| 020 |
_a0029166624 : _c$30.00 |
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| 040 |
_aDLC _dDLC |
||
| 082 | 0 | 0 |
_a659.1 _220 |
| 100 | 1 | _aJones, John Philip. | |
| 245 | 1 | 0 |
_aWhen ads work : _bnew proof that advertising triggers sales / _cJohn Philip Jones. |
| 260 |
_aNew York : _bLexington Books, _cc1995. |
||
| 300 |
_axvi, 240 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes bibliographical references (p. 223-231) and index. | ||
| 650 | 0 |
_aAdvertising _xCase studies. |
|
| 650 | 0 |
_aSales promotion _xCase studies. |
|
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cGB _n0 |
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| 999 |
_c6704 _d6704 |
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