| 000 | 00834cam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 3032501 | ||
| 003 | OSt | ||
| 005 | 20241114164353.0 | ||
| 008 | 950508s1996 ilu b 001 0 eng | ||
| 010 | _a 95011297 | ||
| 020 | _a9780844230146 | ||
| 040 |
_aDLC _dDLC |
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| 082 | 0 | 0 |
_a659.1 _220 |
| 100 | 1 | _aBogart, Leo. | |
| 245 | 1 | 0 |
_aStrategy in advertising : _bmatching media and messages to markets and motivations / _cLeo Bogart. |
| 250 | _a3rd ed. | ||
| 260 |
_aLincolnwood, IL : _bNTC Business Books, _cc1996. |
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| 300 |
_axxi, 374 p. ; _c24 cm. |
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| 504 | _aIncludes bibliographical references (p. 315-361) and index. | ||
| 650 | 0 | _aAdvertising. | |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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| 942 |
_2ddc _cGB _n0 |
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| 999 |
_c6715 _d6715 |
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