| 000 | 01282cam a22002894a 4500 | ||
|---|---|---|---|
| 001 | 14678429 | ||
| 003 | OSt | ||
| 005 | 20241116052730.0 | ||
| 008 | 061221s2007 nju 001 0 eng | ||
| 010 | _a 2006102241 | ||
| 020 | _a9780470113455 (cloth : alk. paper) | ||
| 040 |
_aDLC _dDLC |
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| 082 | 0 | 0 |
_a658.872 _222 |
| 100 | 1 | _aScott, David Meerman. | |
| 245 | 1 | 4 |
_aThe new rules of marketing and PR : _bhow to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly / _cby David Meerman Scott. |
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, Inc., _cc2007. |
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| 300 |
_axxvii , 275 p. ; _c23 cm. |
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| 500 | _aIncludes index. | ||
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aPublic relations. | |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip077/2006102241.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0741/2006102241-d.html |
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0741/2006102241-b.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cGB _n0 |
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| 999 |
_c6718 _d6718 |
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