| 000 | 01574cam a22003254a 4500 | ||
|---|---|---|---|
| 001 | 13743437 | ||
| 003 | OSt | ||
| 005 | 20241116112437.0 | ||
| 008 | 041007s2005 mau b 001 0 eng | ||
| 010 | _a 2004023600 | ||
| 020 | _a9781591391234 | ||
| 040 |
_aDLC _dDLC |
||
| 042 | _apcc | ||
| 082 | 0 | 0 |
_a658.4012 _222 |
| 100 | 1 | _aMcGrath, Rita Gunther. | |
| 245 | 1 | 0 |
_aMarket Busters : 40 strategic moves that drive exceptional business growth / _cRita Gunther McGrath, Ian C. MacMillan. |
| 246 | 3 | _aMarket busters | |
| 246 | 3 | 0 | _a40 strategic moves that drive exceptional business growth |
| 260 |
_aBoston : _bHarvard Business School Press, _cc2005. |
||
| 300 |
_aviii, 264 p. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 237-244) and index. | ||
| 505 | 0 | _aMarketBusting strategies -- Transform the customers' experience -- Transform your offerings and their attributes -- Redefine your profit drivers -- Exploit industry shifts -- Exploit emerging opportunities -- Executing marketBusting strategies -- MarketBuster case study : Royal Insurance Italy. | |
| 650 | 0 |
_aStrategic planning _vHandbooks, manuals, etc. |
|
| 650 | 0 |
_aCustomer relations _xManagement _vHandbooks, manuals, etc. |
|
| 700 | 1 |
_aMacMillan, Ian C., _d1940- |
|
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/ecip052/2004023600.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cGB _n0 |
||
| 999 |
_c6747 _d6747 |
||