000			02034cam a2200301 a 4500
001			14463241
003			OSt
005			20241116115141.0
008			060721s2007 maua 000 0 eng
010			_a 2006023780
020			_a9781422101674
020			_a1422101673
040			_aDLC _dDLC
082	0	0	_a658.827 _222
100	1		_aKumar, Nirmalya.
245	1	0	_aPrivate label strategy : How to meet the store brand challenge / _cNirmalya Kumar, Jan-Benedict E.M. Steenkamp.
260			_aBoston, Mass. : _bHarvard Business School Press, _cc2007.
300			_axvii, 270 p. : _bill. ; _c24 cm.
505	0		_aBrand under attack from private labels -- Retailer strategies vis-à-vis private labels -- Competing on price with traditional private labels -- Competing on quality with premium store brands -- Competing for the rational consumer with value innovator own labels -- Encircling manufacturer brands with retailer brand portfolios -- Successful private labels are about more than just price -- Maximizing retailer profitability using private labels -- Manufacturer strategies vis-à-vis private labels -- Produce private labels for greater profits -- Partner effectively to craft win-win relationships -- Innovate brilliantly to beat private labels -- Fight selectively to marshall resources against private labels -- Create winning value propositions for manufacturer brands -- Are brands dead?.
650		0	_aBranding (Marketing)
700	1		_aSteenkamp, Jan-Benedict E. M.
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0617/2006023780.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1311/2006023780-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1311/2006023780-d.html
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cGB _n0
999			_c6751 _d6751