000 | 00987cam a22003014a 4500 | ||
---|---|---|---|
001 | 16451599 | ||
003 | OSt | ||
005 | 20241116115503.0 | ||
008 | 100909s2011 enka 001 0aeng d | ||
010 | _a 2010936750 | ||
020 | _a9780500515563 (hbk.) | ||
020 | _a0500515565 (hbk.) | ||
035 | _a(OCoLC)ocn728074372 | ||
040 |
_aSITPL _dYDXCP _dBWX _dSINLB _dUBY _dCDX _dUV0 _dDLC |
||
042 | _alccopycat | ||
082 | 0 | 4 |
_a659.1092 _222 |
100 | 1 |
_aHegarty, John, _d1944- |
|
245 | 1 | 0 |
_aHegarty on advertising : Turning intelligence into magic / _cJohn Hegarty. |
260 |
_aNew York : _bThames & Hudson Ltd., _cc2011. |
||
300 |
_a224 p. : _bill. (some col.) ; _c24 cm. |
||
500 | _aIncludes index. | ||
600 | 1 | 0 |
_aHegarty, John, _d1944- |
650 | 0 |
_aAdvertising executives _vBiography. |
|
650 | 0 |
_aAdvertising agencies _xManagement. |
|
906 |
_a7 _bcbc _ccopycat _d2 _encip _f20 _gy-gencatlg |
||
942 |
_2ddc _cGB _n0 |
||
999 |
_c6752 _d6752 |