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008 100909s2011 enka 001 0aeng d
010 _a 2010936750
020 _a9780500515563 (hbk.)
020 _a0500515565 (hbk.)
035 _a(OCoLC)ocn728074372
040 _aSITPL
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042 _alccopycat
082 0 4 _a659.1092
_222
100 1 _aHegarty, John,
_d1944-
245 1 0 _aHegarty on advertising : Turning intelligence into magic /
_cJohn Hegarty.
260 _aNew York :
_bThames & Hudson Ltd.,
_cc2011.
300 _a224 p. :
_bill. (some col.) ;
_c24 cm.
500 _aIncludes index.
600 1 0 _aHegarty, John,
_d1944-
650 0 _aAdvertising executives
_vBiography.
650 0 _aAdvertising agencies
_xManagement.
906 _a7
_bcbc
_ccopycat
_d2
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