| 000 | 01779cam a2200397 a 4500 | ||
|---|---|---|---|
| 001 | 14982088 | ||
| 003 | OSt | ||
| 005 | 20241116123321.0 | ||
| 008 | 070827s2007 enka b 001 0 eng | ||
| 010 | _a 2007035534 | ||
| 020 | _a9780470517918 (cloth : alk. paper) | ||
| 020 | _a0470517913 (cloth : alk. paper) | ||
| 035 | _a(OCoLC)ocn169873365 | ||
| 035 |
_a(OCoLC)169873365 _z(OCoLC)156819227 |
||
| 040 |
_aDLC _dYDXCP _dBTCTA _dBAKER _dC#P _dBWK _dIXA _dDLC |
||
| 082 | 0 | 0 |
_a658.827 _222 |
| 100 | 1 |
_aKing, Stephen, _d1931-2006. |
|
| 245 | 1 | 2 |
_aA master class in brand planning : The timeless works of Stephen King / _cedited by Judie Lannon, Merry Baskin. |
| 260 |
_aChichester, West Sussex, England ; _aHoboken, NJ : _bJohn Wiley & Sons, _cc2007. |
||
| 300 |
_axliii, 351 p. : _bill. ; _c26 cm. |
||
| 500 | _aA selection of King's papers published during the past 30 years, with commentaries by current marketing practitioners. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBranding (Marketing) _xManagement. |
|
| 650 | 0 | _aNew products. | |
| 650 | 0 | _aBrand name products. | |
| 650 | 0 |
_aAdvertising _xManagement. |
|
| 650 | 0 | _aMarketing research. | |
| 700 | 1 |
_aLannon, Judie, _eeditor. |
|
| 700 | 1 |
_aBaskin, Merry, _eeditor. |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0743/2007035534-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0743/2007035534-d.html |
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy0743/2007035534-t.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cGB _n0 |
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| 999 |
_c6763 _d6763 |
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