| 000 | 01275cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 1088617 | ||
| 003 | OSt | ||
| 005 | 20241116143721.0 | ||
| 008 | 920819s1992 maua b 001 0 eng | ||
| 010 | _a 92031025 | ||
| 020 |
_a9780091749231 _c$24.95 ($31.95 Canada) |
||
| 040 |
_aDLC _dDLC _dOCoLC _dDLC |
||
| 043 | _an-us--- | ||
| 082 | 0 | 0 |
_a658.827 _220 |
| 100 | 1 |
_aArnold, David, _d1955- |
|
| 245 | 1 | 4 |
_aThe handbook of brand management / _cDavid Arnold. |
| 260 |
_aLondon: _bCentury Books, _bThe Economist Books, _c1992. |
||
| 300 |
_a253p. _bill. ; _c25 cm. |
||
| 440 | 0 | _aInternational management series | |
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aBrand name products _zUnited States. |
|
| 650 | 0 |
_aBrand name products _zUnited States _xMarketing. |
|
| 650 | 0 |
_aAdvertising _xBrand name products _zUnited States. |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0831/92031025-b.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0831/92031025-d.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2ddc _cGB _n0 |
||
| 999 |
_c6771 _d6771 |
||