000			01260cam a22003374a 4500
001			13485578
003			OSt
005			20241116150100.0
008			040209s2004 nyua 001 0 eng
010			_a 2004042466
020			_a9780060570156
040			_aDLC _dDLC
042			_apcc
082	0	0	_a658.827 _222
100	1		_aRies, Al.
245	1	4	_aThe origin of brands : How product evolution creates endless possibilities for new brands _cAl Ries and Laura Ries.
250			_a1st ed.
260			_aNew York : _bHarperCollins, _c2004.
300			_ax, 308 p. : _bill. ; _c22 cm.
500			_aIncludes index.
650		0	_aBrand name products.
650		0	_aBranding (Marketing)
650		0	_aBrand name products _xManagement.
650		0	_aNew products _xManagement.
700	1		_aRies, Laura.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy0910/2004042466-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0910/2004042466-d.html
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2ddc _cGB _n0
999			_c6775 _d6775