000 01078cam a2200313 i 4500
001 18549786
003 OSt
005 20240717120245.0
008 150331s2014 ii a b 001 0 eng d
010 _a 2014415014
020 _a9780198077022 (pbk.)
040 _aDLC
_beng
_erda
_cDLC
_dDLC
042 _apcc
082 0 0 _a658.84
_222
100 1 _aJoshi, Rakesh Mohan.
245 1 0 _aInternational marketing /
_cRakesh Mohan Joshi, Professor (International Business and International Marketing), Indian Institute of Foreign Trade, New Delhi.
250 _aSecond edition.
264 1 _aNew Delhi, India :
_bOxford University Press,
_c2014.
300 _axxv, 751 pages :
_billustration ;
_c24 cm
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
504 _aIncludes bibliographical references and index.
650 0 _aExport marketing.
650 0 _aInternational trade.
906 _a7
_bcbc
_corigcop
_d2
_eepcn
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c703
_d703