000 | 01078cam a2200313 i 4500 | ||
---|---|---|---|
001 | 18549786 | ||
003 | OSt | ||
005 | 20240717120245.0 | ||
008 | 150331s2014 ii a b 001 0 eng d | ||
010 | _a 2014415014 | ||
020 | _a9780198077022 (pbk.) | ||
040 |
_aDLC _beng _erda _cDLC _dDLC |
||
042 | _apcc | ||
082 | 0 | 0 |
_a658.84 _222 |
100 | 1 | _aJoshi, Rakesh Mohan. | |
245 | 1 | 0 |
_aInternational marketing / _cRakesh Mohan Joshi, Professor (International Business and International Marketing), Indian Institute of Foreign Trade, New Delhi. |
250 | _aSecond edition. | ||
264 | 1 |
_aNew Delhi, India : _bOxford University Press, _c2014. |
|
300 |
_axxv, 751 pages : _billustration ; _c24 cm |
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336 |
_atext _btxt _2rdacontent |
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337 |
_aunmediated _bn _2rdamedia |
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338 |
_avolume _bnc _2rdacarrier |
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504 | _aIncludes bibliographical references and index. | ||
650 | 0 | _aExport marketing. | |
650 | 0 | _aInternational trade. | |
906 |
_a7 _bcbc _corigcop _d2 _eepcn _f20 _gy-gencatlg |
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942 |
_2ddc _cBK |
||
999 |
_c703 _d703 |