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Does it pay to advertise? : cases illustrating successful brand advertising /

Jones, John Philip.

Does it pay to advertise? : cases illustrating successful brand advertising / John Philip Jones ; foreword by Sir David Orr. - Lexington, Mass. : Lexington Books, c1989. - xxi, 380 p. : ill. ; 24 cm.

Includes index.

Bibliography: p. [349]-370.

ISBN: 0669158976 (alk. paper)

LCCN: 86046382

Subjects--Topical Terms:
Advertising--Brand name products--Case studies.--United States

Dewey Class. No.: 659.1

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