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Does it pay to advertise? : cases illustrating successful brand advertising / John Philip Jones ; foreword by Sir David Orr.
Material type:
TextPublication details: Lexington, Mass. : Lexington Books, c1989.Description: xxi, 380 p. : ill. ; 24 cmISBN: - 0669158976 (alk. paper)
- 659.1 19
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
General Book
|
Ashok Goel Library, Rishihood University General stacks | General Collection | 659.1 JON (Browse shelf(Opens below)) | 1 | Available | RU00008892 |
Includes index.
Bibliography: p. [349]-370.
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