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Strategy in advertising : matching media and messages to markets and motivations /

Bogart, Leo.

Strategy in advertising : matching media and messages to markets and motivations / Leo Bogart. - 3rd ed. - Lincolnwood, IL : NTC Business Books, c1996. - xxi, 374 p. ; 24 cm.

Includes bibliographical references (p. 315-361) and index.

ISBN: 9780844230146

LCCN: 95011297

Subjects--Topical Terms:
Advertising.

Dewey Class. No.: 659.1

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