Strategy in advertising : (Record no. 6715)

MARC details
000 -LEADER
fixed length control field 00834cam a2200253 a 4500
001 - CONTROL NUMBER
control field 3032501
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241114164353.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950508s1996 ilu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 95011297
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780844230146
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Modifying agency DLC
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Bogart, Leo.
245 10 - TITLE STATEMENT
Title Strategy in advertising :
Remainder of title matching media and messages to markets and motivations /
Statement of responsibility, etc. Leo Bogart.
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Lincolnwood, IL :
Name of publisher, distributor, etc. NTC Business Books,
Date of publication, distribution, etc. c1996.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 374 p. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 315-361) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 19
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type General Book
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     General Collection Ashok Goel Library, Rishihood University Ashok Goel Library, Rishihood University General stacks 11/04/2024 Donated by Ridhima Kaul, Delhi   658.1 BOG RU00008967 11/14/2024 1 11/14/2024 General Book
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