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Hegarty on advertising : Turning intelligence into magic /

Hegarty, John, 1944-

Hegarty on advertising : Turning intelligence into magic / John Hegarty. - New York : Thames & Hudson Ltd., c2011. - 224 p. : ill. (some col.) ; 24 cm.

Includes index.

ISBN: 9780500515563 (hbk.) 0500515565 (hbk.)

LCCN: 2010936750

Subjects--Personal Names:
Hegarty, John, 1944-

Subjects--Topical Terms:
Advertising executives--Biography.
Advertising agencies--Management.

Dewey Class. No.: 659.1092

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